Palm Beach World Sup Cup Paddleboard Championship desires to leverage the domestic and international paddle boarding community to provide a ‘lens on the water’ to showcase the Riviera Beach Marina District and transcend the marketing beyond watersports into other targeted areas.
Stand up paddle surfing and stand up paddle boarding (SUP), are sports originating in Hawaii as an offshoot of surfing. Unlike traditional surfing where the rider is sitting until a wave comes, stand up paddle boarders maintain an upright stance on their boards and use a paddle to propel themselves through the water.